Ermal Beqiri: Forward Focus and Development Highlights

“It’s not the wind that determines the direction of the ship, but how we set the sails.”

This quote from Ermal Beqiri, founder of Soft & Solution Group, perfectly captures the spirit of our final team gathering of the year. In a fast-changing environment, where challenges often come without warning, what truly makes a difference is resilience, dedication, and the will to move forward.

At the heart of our discussion there was a simple yet powerful truth: in any organization, just like in life, effort and reward don’t always match equally. Some give more, while others fall behind. That’s why at Soft & Solution, we’ve made a conscious decision to focus on those who contribute the most, those who keep pushing forward, who see challenges not as obstacles but as opportunities to grow.

“It might be easier to slow down and wait for those who are behind. But it’s fairer to move forward and invite them to follow your lead. Inspiration is more powerful than tolerance when it comes to building something that lasts,” said Ermal Beqiri during the meeting.

At Soft & Solution we are committed to empowering those who drive change, those who raise the bar through action. Nature favors the strong, while people often lean toward protecting the weakest. Our aim is to expand the circle of high performers, not by excluding others, but by inspiring and encouraging more people to step into their full potential.

When you set your sails with purpose, the wind becomes your ally. This mindset is what keeps us moving forward, together.