About the Company:

Soft & Solution is a leading company in Albania, with over a decade of experience in the field of Information Technology and Telecommunications. We specialize in offering comprehensive IT services, developing innovative programs, and creating applications tailored to various industries and customer needs. As a forward-thinking company, we are committed to delivering high-quality technological solutions while fostering a collaborative and dynamic workplace.

Job Position Summary:

The Marketing Specialist will be responsible for developing and implementing marketing strategies to increase brand awareness, support sales, and promote the company’s services or products. This role requires a creative and analytical individual who thrives in a dynamic environment.

Key Responsibilities:

• Create and manage content for digital channels (website, social media, newsletters, etc.).
• Plan and execute marketing campaigns (both online and offline).
• Analyze campaign performance using tools such as Google Analytics, Meta Business Suite, etc.
• Develop promotional materials and collaborate with designers for visual content.
• Work closely with the sales team to align marketing efforts with business goals.
• Monitor market trends, competitors, and customer behavior to suggest improvements or new ideas.
• Organize promotional events, training sessions, or brand-related activities.
• Manage relationships with marketing partners and external vendors.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Previous experience in a similar role (1–3 years).
• Strong knowledge of digital marketing platforms and social media.
• Excellent writing and communication skills in both English and Albanian.
• Ability to work independently and collaboratively.

• Creativity, initiative, and a results-driven mindset.